The Business of Wellness Archives

The Perfect Spa Project – What Could Go Wrong?

A hotel spa pool with turquoise water and stone columns

My client looked at my fee structure and asked, “Well… what could actually go wrong?” I smiled. “Well—just about everything.” That’s not pessimism. That’s experience. Because behind every beautiful spa…

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An art deco hotel facade with windows and the word hotel vertically on the building

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The Profit House Model For Hospitality That Changed It All

After three decades in hospitality, I stopped looking at hotels as departments. Given that the standard hotel model is to simply divide operations into revenue-generating departments, and then arrive at…

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The Mini Bar That Could Have Been a Spa

I arrived at my hotel exhausted, drained from airports, security lines, chauffeurs, and check-in desks — the choreography of modern travel leaving me hollow by the time I reached my…

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Does Creativity in Spa and Wellness Drive Success?

I’ve long believed that “Creativity drives success.” But these days I wonder, does it? While there’s truth to it, my experience in spa, wellness, and hospitality has proven one vital…

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Why I’ve Decided to Disrupt the Hospitality, Spa and Wellness Industry

For more than three decades, I’ve watched the spa and wellness industry evolve — sometimes forward, sometimes in circles. I’ve led hotel teams, opened spas across continents, and walked more…

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Who’s Really Leading the Spa and Wellness Arena in Australasia?

As I read the numbers, I couldn’t help but really wonder. Who is really leading the impressive numbers being spruiked? Grand View Research forecasts the Australian wellness market to reach…

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